Weeks 6–4: prepare
- Shoot content in one or two content days
- Build a pre-save and fan capture page
- Plan the posting calendar and ad audiences
Weeks 3–1: build anticipation
Tease with short clips, run small ads to people who engage with similar artists, and push the pre-save to capture emails and phone numbers.
Release week
Notify your list first, post consistently and move ad budget to retarget everyone who watched teasers or visited the pre-save page.
Weeks 1–4 after
Keep the release alive with performance and behind-the-scenes content, and use your new list to announce shows or merch.
What to measure
Fans added to your own list, saves and follows, and ticket or merch sales — not just total streams.