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Unflawed

Music marketing

Releases that build a fanbase, not just a spike.

Release campaigns, short-form content, Meta and YouTube ads, pre-save and fan capture, and ticket pushes — joined up so every release leaves you with more fans you can reach directly.

The problem

Most releases are marketed for one week, then forgotten.

Artists spend on a release, see streams jump, then lose the audience because nobody captured who they were. Content, ads and ticketing run in separate places with no plan connecting them.

Where enquiries are lost

  • Content made the week of release, not before it
  • Ad spend boosting posts with no audience strategy
  • Streams on platforms you do not own, fans you cannot contact
  • Gigs announced with no warm list to sell to
  • Merch and tickets promoted separately from the music
  • No record of which campaign grew real listeners

The system

How the music artists system runs.

Every step below is configured once and then runs on every enquiry, in the same way, at any hour.

In practice

What we build and run.

A plan that starts six weeks out

Teasers, content and audience building begin before release day, so the launch lands on people who are already waiting for it.

Fans you own

Every campaign pushes people onto a list you control — email or SMS — so the next release, show or drop has someone to sell to.

Ads aimed at listeners, not likes

Campaigns target people who engage with similar artists and retarget those who watched or listened, optimising for real fans rather than cheap impressions.

Shows and merch in the same system

Ticket and merch pushes go to the people most likely to buy — those who streamed, saved or joined the list.

Included in a music artists system

  • Release campaign planning
  • Content days and short-form video
  • Social media management
  • Meta, Instagram and YouTube ads
  • Pre-save and fan capture pages
  • Artist website
  • Email and SMS fan lists
  • Ticket and merch campaigns
  • Listener and sales reporting

Questions

Practical answers.

Free growth audit

Find out where your music artists enquiries are being lost.

We review your advertising, landing pages, response times, follow-up and booking process, then show you the specific points where enquiries drop out.

What we review

  • SEO foundations
  • Content visibility
  • Website conversion
  • Tracking readiness
  • Paid media readiness
  • CRM and follow-up

No obligation. If the system you already have is working, we will tell you that.