Google captures people who are ready to request a quote. Meta reaches homeowners earlier, while they are still gathering ideas.
Lead with real projects
Short videos and photo sets of your own finished work outperform stock imagery and generic offers.
Qualify in the form
Ask project type, rough budget and timing. Fewer leads, but far fewer wasted site visits.
Retarget the interested
People who watched most of a project video are worth showing a testimonial or process explainer next.
