This is general guidance, not legal advice. Check current ASA/CAP guidance and platform policies before running ads.
The core rule
Botulinum toxin is a prescription-only medicine, so it cannot be named or implied in advertising to the public — including in social posts that promote your services.
What works instead
- Promote consultations for concerns such as lines or skin quality
- Lead with your qualifications and approach
- Advertise non-prescription treatments where allowed
- Use genuine, consented content without exaggerated claims
Platform rules
Meta and Google have their own healthcare and cosmetic procedure policies, including age targeting restrictions. Build campaigns to those from the start.
Where compliance helps
Compliant accounts stay live. Accounts that repeatedly break rules get restricted, which costs far more than careful wording.