Client story · Pharmaceutical and wellness brand
LUXIA Pharma. From launch to a full marketing operation.
Take a new brand from launch into national and international markets with one connected go-to-market strategy rather than disconnected campaigns.
Launch to month 18
The outcome
+2,900%
Monthly sales revenue: month 18 vs month 1. The comparison is monthly sales revenue, not total revenue over 18 months.
One go-to-market plan. Every moving part connected.
The brief covered the full launch: products, commercial strategy, the online store, acquisition, partnerships and the systems and training behind day-to-day marketing.
Monthly sales revenue at month 18 was 2,900% higher than in month 1. Unflawed continues to manage LUXIA's marketing and social media.
The work
From strategy to execution.
The store, the campaigns, the technology and the people behind them were managed as one programme.
01
Plan the market entry
Set the go-to-market strategy, product marketing and campaign plan for national and international reach.
02
Build the commercial platform
Built the Shopify store and connected Nneggy AI, marketing technology and automations.
03
Run the marketing
Managed ads, social media, planning, partnerships and collaborations as one programme.
04
Equip the team
Supported the technology, processes and training behind the work, then stayed on to manage marketing and social media.
Still working together
Not just a launch.
The engagement did not stop at launch. Unflawed remains LUXIA's marketing partner, managing marketing and social media as the brand develops.
What the engagement covered
- Go-to-market strategy
- Shopify store
- Nneggy AI integration
- Paid ads
- Marketing automation
- Social media
- Partnerships
- Team training